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Case
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Reference no. 9B00A003
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2000
Version: 2001-09-25
Length: 22 pages
Data source: Published sources

Abstract

This is an abridged version of Compaq Computer Corporation 1995, case 9A95A011. The case describes the evaluation of Compaq''s marketing strategy in the personal computer industry from its founding in 1982 up to 1995. The market environment and the strategies of key competitors and Intel are discussed. Compaq management must decide how to respond to the changing market and competitive environment.
Location:
Size:
Large
Other setting(s):
1995

About

Abstract

This is an abridged version of Compaq Computer Corporation 1995, case 9A95A011. The case describes the evaluation of Compaq''s marketing strategy in the personal computer industry from its founding in 1982 up to 1995. The market environment and the strategies of key competitors and Intel are discussed. Compaq management must decide how to respond to the changing market and competitive environment.

Settings

Location:
Size:
Large
Other setting(s):
1995

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