Compaq Computer Corporation 1995

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Case

Reference no. 9B00A003

Subject category: Marketing

Authors: Adrian B Ryans (Ivey Business School, Western University); Mark Vandenbosch (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2000

Version: 2001-09-25

Length: 22 pages

Data source: Published sources

Topics: Market strategy; Corporate strategy; Strategic planning; Management of technology

Share a link: https://casecent.re/p/14944

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Abstract

This is an abridged version of Compaq Computer Corporation 1995, case 9A95A011. The case describes the evaluation of Compaq''s marketing strategy in the personal computer industry from its founding in 1982 up to 1995. The market environment and the strategies of key competitors and Intel are discussed. Compaq management must decide how to respond to the changing market and competitive environment.

Location:

International

Industry:

Machinery except electrical

Size:

Large

Other setting(s):

1995