Product details

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Subject category: Entrepreneurship
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-06-10
Length: 19 pages
Data source: Field research

Abstract

The vice-president of an American logistics services provider considers establishing this service in Mexico where the logistics market is controlled by the banks and is very underdeveloped. He must decide whether to establish a greenfield operation or enter a joint venture. Issues of target segments and positioning also needed resolution.
Location:
Size:
Medium
Other setting(s):
1992

About

Abstract

The vice-president of an American logistics services provider considers establishing this service in Mexico where the logistics market is controlled by the banks and is very underdeveloped. He must decide whether to establish a greenfield operation or enter a joint venture. Issues of target segments and positioning also needed resolution.

Settings

Location:
Size:
Medium
Other setting(s):
1992

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