Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-07-20
Length: 19 pages
Data source: Field research
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Abstract
A small, founder-centered business, increasingly facing competitive imitation of their core activities, is at a crossroads. Expansion opportunities for the winery include branching into retail, expanding its offerings of wines made to their specifications in Europe, and expanding their direct sales network of end customers to include non-Bonny Doon wines. In considering these options, the core competencies of Bonny Doon as well as the interests of its dynamic founder and leader, are critical.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-07-18
Length: 9 pages
Data source: Field research
About
Abstract
A small, founder-centered business, increasingly facing competitive imitation of their core activities, is at a crossroads. Expansion opportunities for the winery include branching into retail, expanding its offerings of wines made to their specifications in Europe, and expanding their direct sales network of end customers to include non-Bonny Doon wines. In considering these options, the core competencies of Bonny Doon as well as the interests of its dynamic founder and leader, are critical.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-07-18
Length: 9 pages
Data source: Field research