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Case
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Reference no. 9B00A033
Subject category: Marketing
Authors: Michael R Pearce; Darren Hatherell; John Walsh
Published by: Ivey Publishing
Originally published in: 2000
Version: 2001-01-10
Length: 12 pages
Data source: Field research
Topics: e-Business; Retailing; Spin-offs; Entrepreneurial marketing
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Abstract

Two MBA students decide to launch an e-commerce, Internet-based business selling interactive games. Currently the video game market focused on personal computer-based platforms with only one offering Internet access. Over the next few months they would have a number of challenges, not only would the need to build the programming for the site, they must develop a business plan and marketing strategy that would compete with the strong personal computer-based video game market. The supplement, GamesEDGE.com (B), product ''9B00A034'' outlines the results after the launch of the business.
Location:
Canada
Industry:
Business services
Size:
Small
Other setting(s):
1999
Supplement
-
Reference no. 9B00A034
Subject category: Marketing
Authors: Michael R Pearce; Darren Hatherell; John Walsh
Published by: Ivey Publishing
Originally published in: 2000
Version: 2002-04-11
Length: 14 pages
Data source: Field research
Topics: e-Business; Retailing; Spin-offs; Entrepreneurial marketing
View full details

About

Abstract

Two MBA students decide to launch an e-commerce, Internet-based business selling interactive games. Currently the video game market focused on personal computer-based platforms with only one offering Internet access. Over the next few months they would have a number of challenges, not only would the need to build the programming for the site, they must develop a business plan and marketing strategy that would compete with the strong personal computer-based video game market. The supplement, GamesEDGE.com (B), product ''9B00A034'' outlines the results after the launch of the business.

Settings

Location:
Canada
Industry:
Business services
Size:
Small
Other setting(s):
1999

Related

Supplement
-
Reference no. 9B00A034
Subject category: Marketing
Authors: Michael R Pearce; Darren Hatherell; John Walsh
Published by: Ivey Publishing
Originally published in: 2000
Version: 2002-04-11
Length: 14 pages
Data source: Field research
Topics: e-Business; Retailing; Spin-offs; Entrepreneurial marketing
View full details