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Supplement
-
Reference no. 9B00A034
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Darren Hatherell (Ivey Business School, Western University); John Walsh (College of Arts, University of Guelph)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2002-04-11
Length: 14 pages
Data source: Field research
Topics: e-Business; Retailing; Spin-offs; Entrepreneurial marketing
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Abstract

This supplement to GamesEDGE.com (A), product ''9B00A033'' discusses the results of the launch of the Internet site for interactive gaming, and where the company should go from here.
Location:
Canada
Industry:
Business services
Size:
Small
Other setting(s):
2000
Case
-
Reference no. 9B00A033
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Darren Hatherell (Ivey Business School, Western University); John Walsh (College of Arts, University of Guelph)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2001-01-10
Length: 12 pages
Data source: Field research
Topics: e-Business; Retailing; Spin-offs; Entrepreneurial marketing
View full details

About

Abstract

This supplement to GamesEDGE.com (A), product ''9B00A033'' discusses the results of the launch of the Internet site for interactive gaming, and where the company should go from here.

Settings

Location:
Canada
Industry:
Business services
Size:
Small
Other setting(s):
2000

Related

Case
-
Reference no. 9B00A033
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Darren Hatherell (Ivey Business School, Western University); John Walsh (College of Arts, University of Guelph)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2001-01-10
Length: 12 pages
Data source: Field research
Topics: e-Business; Retailing; Spin-offs; Entrepreneurial marketing
View full details