Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2000-04-27
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Abstract
A non-profit manager faces a challenge in how to grow a network of informational services to patients, their parents and medical practitioners, including allied health professionals. To date, this service has been free. Should it now be priced, and if so, how and at what price? The service also links five hospitals who can share diagnostic information for greater system efficiency. All of these hospitals put up seed money for the development of the network. How to grow this business is the challenge, including marketing, organizational structure, pricing and operational concerns.
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2000-07-03
Length: 7 pages
Data source: Field research
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Abstract
A non-profit manager faces a challenge in how to grow a network of informational services to patients, their parents and medical practitioners, including allied health professionals. To date, this service has been free. Should it now be priced, and if so, how and at what price? The service also links five hospitals who can share diagnostic information for greater system efficiency. All of these hospitals put up seed money for the development of the network. How to grow this business is the challenge, including marketing, organizational structure, pricing and operational concerns.
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Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2000-07-03
Length: 7 pages
Data source: Field research