Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 18 March 2017
Revision date: 9-Jul-2019
Length: 18 pages
Data source: Published sources
Abstract
The case details the changes Walmart CEO Doug McMillon implemented to address the competitive threat of e-Commerce, including the closing of stores and the USD3.3 billion acquisition of Jet.com. Walmart struggles with a maturing and over-saturated US market, where it had to close almost 300 stores (in 2016), a first in Walmart's history. The e-Commerce threat is continuing to gain in strength. Doug McMillon needs to develop future growth, and is contemplating a hybrid retail strategy between physical stores and an online presence. Finally, Walmart continues to struggle internationally, especially in China and Brazil, which are potentially huge markets.
About
Abstract
The case details the changes Walmart CEO Doug McMillon implemented to address the competitive threat of e-Commerce, including the closing of stores and the USD3.3 billion acquisition of Jet.com. Walmart struggles with a maturing and over-saturated US market, where it had to close almost 300 stores (in 2016), a first in Walmart's history. The e-Commerce threat is continuing to gain in strength. Doug McMillon needs to develop future growth, and is contemplating a hybrid retail strategy between physical stores and an online presence. Finally, Walmart continues to struggle internationally, especially in China and Brazil, which are potentially huge markets.