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Case
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Reference no. 9B00C029
Authors: Fernando Olivera
Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-10-19
Length: 16 pages
Data source: Field research

Abstract

The founder and only employee of Montreal-based Drawn and Quarterly, a company that published comic books and graphic novels, wondered whether there were changes he should make in how he ran his company. He loved his job; he was working with excellent cartoonists, and he enjoyed being his own boss. He wanted to invest in new projects, but his ability to do so depended on getting enough revenue from sales. He recently made a substantial investment in the publication of an anthology of international comics and knew this investment could put the company at risk. There were many factors for him to consider in planning the growth of this small company: management preferences in strategic growth, marketing in entrepreneurial firms, the comic book industry and the management of small companies in cultural industries.
Location:
Size:
Small
Other setting(s):
2000

About

Abstract

The founder and only employee of Montreal-based Drawn and Quarterly, a company that published comic books and graphic novels, wondered whether there were changes he should make in how he ran his company. He loved his job; he was working with excellent cartoonists, and he enjoyed being his own boss. He wanted to invest in new projects, but his ability to do so depended on getting enough revenue from sales. He recently made a substantial investment in the publication of an anthology of international comics and knew this investment could put the company at risk. There were many factors for him to consider in planning the growth of this small company: management preferences in strategic growth, marketing in entrepreneurial firms, the comic book industry and the management of small companies in cultural industries.

Settings

Location:
Size:
Small
Other setting(s):
2000

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