Red Cross Mobile Blood Clinics - Improving Donor Service

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Case

Reference no. 9B00D024

Subject category: Production and Operations Management

Authors: Robert D Klassen (Ivey Business School, Western University); John S Haywood-Farmer (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2000

Version: 2000-12-05

Length: 13 pages

Data source: Published sources

Topics: Service operations; Simulation; Service quality; Non-profit organization

Share a link: https://casecent.re/p/15025

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Abstract

A regional director of donor services for the American Red Cross was wondering how to improve services to blood donors. Faced with an increasing number of complaints that donors were being held up in long lines at Red Cross' mobile blood collection operations - commonly termed bloodmobiles - she was considering several design alternatives for the blood collection process. Using the accompanying Extend run-time model (product '7B00D024'), data file and structured assignment, students can explore changes in staffing assignments, donor registration and donor-bed configurations. For each alternative, a comparison is possible along a number of performance dimensions.

Location:

United States

Industry:

Health services

Size:

Large

Other setting(s):

1992