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Case
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Reference no. SM287
Subject category: Strategy and General Management
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 20 January 2018
Revision date: 27-Mar-2018
Length: 22 pages
Data source: Field research
Topics: Digital; Entertainment; Gambling; Gaming; Data
Share a link: https://casecent.re/p/150261
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Abstract

MGM Resorts International was built as a gambling business. Over the past few decades, through its development of restaurants, live shows and musical performances, it has transformed into a fully-fledged entertainment company. Now, in 2017, it looks to pivot again - to find the future of 'destination entertainment' for its Millennial consumers.
Location:
Nevada, California
Industries:
Entertainment; Gaming; Technology
Other setting(s):
2018
Teaching note
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Reference no. SM287TN
Subject category: Strategy and General Management
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 20 January 2018
Length: 4 pages
Data source: Field research
View full details
Compact case
Supplement
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Reference no. SM287SQ
Subject category: Strategy and General Management
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Length: 1 pages
Data source: Field research
Topics: Digital; Entertainment; Gambling; Gaming; Data
View full details

About

Abstract

MGM Resorts International was built as a gambling business. Over the past few decades, through its development of restaurants, live shows and musical performances, it has transformed into a fully-fledged entertainment company. Now, in 2017, it looks to pivot again - to find the future of 'destination entertainment' for its Millennial consumers.

Settings

Location:
Nevada, California
Industries:
Entertainment; Gaming; Technology
Other setting(s):
2018

Related

Teaching note
-
Reference no. SM287TN
Subject category: Strategy and General Management
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 20 January 2018
Length: 4 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. SM287SQ
Subject category: Strategy and General Management
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Cameron Lehman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Length: 1 pages
Data source: Field research
Topics: Digital; Entertainment; Gambling; Gaming; Data
View full details