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Published by: Stanford Business School
Originally published in: 2018
Version: 20 January 2018
Revision date: 27-Mar-2018
Length: 22 pages
Data source: Field research

Abstract

MGM Resorts International was built as a gambling business. Over the past few decades, through its development of restaurants, live shows and musical performances, it has transformed into a fully-fledged entertainment company. Now, in 2017, it looks to pivot again - to find the future of 'destination entertainment' for its Millennial consumers.
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2018

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Abstract

MGM Resorts International was built as a gambling business. Over the past few decades, through its development of restaurants, live shows and musical performances, it has transformed into a fully-fledged entertainment company. Now, in 2017, it looks to pivot again - to find the future of 'destination entertainment' for its Millennial consumers.

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Location:
Other setting(s):
2018

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