Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 27 October 2017
Revision date: 02-Feb-2018
Length: 17 pages
Data source: Field research
Abstract
Netapp, a fast-growing innovator in the storage and data management market, had become successful both in the US and around the world. By 2017 Netapp faces challenges as the cloud disrupted its core storage unit. The CEO knew the company's strategy and organization structure that had served the company for years needed a change. He brought in a chief transformation officer to make it happen.
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Abstract
Netapp, a fast-growing innovator in the storage and data management market, had become successful both in the US and around the world. By 2017 Netapp faces challenges as the cloud disrupted its core storage unit. The CEO knew the company's strategy and organization structure that had served the company for years needed a change. He brought in a chief transformation officer to make it happen.