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Case
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Reference no. SM289
Published by: Stanford Business School
Originally published in: 2018
Version: 27 October 2017
Revision date: 02-Feb-2018

Abstract

Netapp, a fast-growing innovator in the storage and data management market, had become successful both in the US and around the world. By 2017 Netapp faces challenges as the cloud disrupted its core storage unit. The CEO knew the company's strategy and organization structure that had served the company for years needed a change. He brought in a chief transformation officer to make it happen.
Location:
Industry:
Other setting(s):
2017

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Abstract

Netapp, a fast-growing innovator in the storage and data management market, had become successful both in the US and around the world. By 2017 Netapp faces challenges as the cloud disrupted its core storage unit. The CEO knew the company's strategy and organization structure that had served the company for years needed a change. He brought in a chief transformation officer to make it happen.

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Location:
Industry:
Other setting(s):
2017

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