Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Authors: Rebecca Grant
Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-02-03
Length: 19 pages
Data source: Field research

Abstract

With limited initial capital investment, four partners quickly took Advanced Book Exchange Inc from a standing start to an industry leadership position. The principals have an opportunity to partner with a major player in electronic book commerce. There seemed to be no downside to the offer of a relationship with barnesandnoble.com but was it really as good as it looked? How would their clients react? Could they make it work? They had to decide quickly as in the world of the web, he who hesitated often lost big.
Location:
Size:
Small
Other setting(s):
1998

About

Abstract

With limited initial capital investment, four partners quickly took Advanced Book Exchange Inc from a standing start to an industry leadership position. The principals have an opportunity to partner with a major player in electronic book commerce. There seemed to be no downside to the offer of a relationship with barnesandnoble.com but was it really as good as it looked? How would their clients react? Could they make it work? They had to decide quickly as in the world of the web, he who hesitated often lost big.

Settings

Location:
Size:
Small
Other setting(s):
1998

Related