Xerox (Hong Kong): Sales Activity Management Process (B)

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Supplement

Reference no. 9B00E002

Subject category: Knowledge, Information and Communication Systems Management

Authors: EF Peter Newson; Peter Yuan

Published by: Ivey Publishing

Originally published in: 2000

Version: 2000-02-04

Length: 6 pages

Data source: Field research

Topics: Information system design; Computer system implementation; Managing implementation; Organizational change

Share a link: https://casecent.re/p/15028

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Abstract

Xerox Hong Kong had implemented two IT projects. Critical Business Information was being rolled out by the sales and marketing department for sales activity management. While the director of office systems operations was encouraged by the improvement in the quality of information and its usefulness in planning and reporting sales activities, he also realized that significant effort would be required for Xerox Hong Kong to fully embrace the digital management system. This is a follow-up to Xerox (Hong Kong): Sales Activity Management Process (A), case ''9A99E015''.

Location:

Hong Kong

Industry:

Electric and electronic equipment supplies

Size:

Large

Other setting(s):

1999