Product details

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Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-11-23
Length: 9 pages
Data source: Field research

Abstract

Medisys Health Group, a leading occupational health company, was founded in 1981. It began to look at the North American market for expansion, seeking ways to leverage the Internet to become a leading medical information management company. With a couple of Internet projects on the go, it is up to the director of Internet strategy to explain how each piece fits into the overall business strategy. He contemplates shifting the business from the provision of medical services to the provision of information using an application service provider model. This case may be used in conjunction with Ivey case ''9A98E011'', ''Creating a Web Site for Medisys Health Group''.
Location:
Industry:
Size:
Small
Other setting(s):
2000

About

Abstract

Medisys Health Group, a leading occupational health company, was founded in 1981. It began to look at the North American market for expansion, seeking ways to leverage the Internet to become a leading medical information management company. With a couple of Internet projects on the go, it is up to the director of Internet strategy to explain how each piece fits into the overall business strategy. He contemplates shifting the business from the provision of medical services to the provision of information using an application service provider model. This case may be used in conjunction with Ivey case ''9A98E011'', ''Creating a Web Site for Medisys Health Group''.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2000

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