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Case
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Reference no. 9B00E022
Subject category: Knowledge, Information and Communication Systems Management
Authors: Scott L Schneberger (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2001-01-09
Length: 10 pages
Data source: Field research
Topics: e-Commerce; e-Business models; Strategic planning; Start-ups
Share a link: https://casecent.re/p/15044
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Abstract

eLance.com had just opened its online services to the public. The site was designed as a platform allowing buyers to post projects that freelancers (sellers) could bid on. After three days of operation, three requests for temporary positions appeared. Recruitment was not the intended purpose of the site and the co-founders disagreed on whether these requests should be allowed to stay on the site. Both founders knew that the choices they made now would directly affect future Web site development as features to support a projects-only site would be somewhat different from a combined projects and personnel site. They had to look ahead and consider the strategic and IT implications, and determine the objectives of the site and what products they would launch.
Location:
United States
Industry:
Business services
Size:
Small
Other setting(s):
2000
Teaching note
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Reference no. 8B00E22
Subject category: Knowledge, Information and Communication Systems Management
Authors: Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2001-02-05
Length: 7 pages
Data source: Field research
View full details

About

Abstract

eLance.com had just opened its online services to the public. The site was designed as a platform allowing buyers to post projects that freelancers (sellers) could bid on. After three days of operation, three requests for temporary positions appeared. Recruitment was not the intended purpose of the site and the co-founders disagreed on whether these requests should be allowed to stay on the site. Both founders knew that the choices they made now would directly affect future Web site development as features to support a projects-only site would be somewhat different from a combined projects and personnel site. They had to look ahead and consider the strategic and IT implications, and determine the objectives of the site and what products they would launch.

Settings

Location:
United States
Industry:
Business services
Size:
Small
Other setting(s):
2000

Related

Teaching note
-
Reference no. 8B00E22
Subject category: Knowledge, Information and Communication Systems Management
Authors: Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2001-02-05
Length: 7 pages
Data source: Field research
View full details