Product details

Pricing Feni is an easy to set up pricing game. It lets players to set and realise price within a simulated Aggregate Marketing System (AMS). This game / exercise sets multiple value chains (VCs), each with three distinct roles/levels (ie brewery, distributor & retailer) compete against each other. Players of each role have to set their objectives try to maximise returns. These VCs along with common supplier and buyer constitute the AMS. So, price setting and realisation by each role within VCs and across, affect profits and performance other roles. Participants of Pricing Feni also experience cascading effect of pricing decisions within AMS.