Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-03-10
Length: 9 pages
Data source: Field research
Abstract
The vice-president of National Hockey League Enterprises Canada is faced with an opportunity to pursue the development of a retail outlet dedicated to Brand NHL merchandise. He must decide among three implementation options: (1) retain control of the facility; (2) relinquish control to a management firm; or (3) retain operational control. This case is suitable for an introductory business course and may be taught over two one-hour classes.
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Abstract
The vice-president of National Hockey League Enterprises Canada is faced with an opportunity to pursue the development of a retail outlet dedicated to Brand NHL merchandise. He must decide among three implementation options: (1) retain control of the facility; (2) relinquish control to a management firm; or (3) retain operational control. This case is suitable for an introductory business course and may be taught over two one-hour classes.