Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-05-11
Length: 16 pages
Data source: Field research
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https://casecent.re/p/15048
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Abstract
The plant manager at Velsicol Eesti AS, a joint venture chemical plant in Estonia, had faced and overcome many challenges: cultural differences, communicating in a different language, supplier relations with a hostile partner, and high staff turnover. The outcomes were very positive for both the Estonian plant and the US parent company. The Velsicol Eesti AS (A) case, product ''9B00M007'', outlines the starting point to the outcomes presented in this case. A cultural note on Estonia is also available (product ''9B00M014'').
About
Abstract
The plant manager at Velsicol Eesti AS, a joint venture chemical plant in Estonia, had faced and overcome many challenges: cultural differences, communicating in a different language, supplier relations with a hostile partner, and high staff turnover. The outcomes were very positive for both the Estonian plant and the US parent company. The Velsicol Eesti AS (A) case, product ''9B00M007'', outlines the starting point to the outcomes presented in this case. A cultural note on Estonia is also available (product ''9B00M014'').