Product details

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Authors: Andrew Delios
Published by: Ivey Publishing
Originally published in: 2000
Version: 2010-01-11
Length: 15 pages
Data source: Field research

Abstract

Pacific iMedia was a Hong Kong based Internet marketing company that specialized in Web design using Flash technology. The company had grown six-fold since its inception 18 months ago. The directors of the company anticipated that the company would double in size in the next six months, and they were considering moving into three new markets, as well as into new business areas. The concepts of competitive advantage in the Internet industry, and the structure of this industry are introduced from the perspective of a company that provides business services. There is a Simplified Chinese version available ''9B00MC24''.
Location:
Industry:
Size:
Small
Other setting(s):
2000

About

Abstract

Pacific iMedia was a Hong Kong based Internet marketing company that specialized in Web design using Flash technology. The company had grown six-fold since its inception 18 months ago. The directors of the company anticipated that the company would double in size in the next six months, and they were considering moving into three new markets, as well as into new business areas. The concepts of competitive advantage in the Internet industry, and the structure of this industry are introduced from the perspective of a company that provides business services. There is a Simplified Chinese version available ''9B00MC24''.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2000

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