Product details

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Compact case
Case
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Reference no. 9B00M035
Subject category: Entrepreneurship
Authors: Joseph N Fry
Published by: Ivey Publishing
Originally published in: 2000
Version: 2010-01-11
Length: 4 pages
Data source: Published sources

Abstract

Executives of the Laurentian Bank of Canada were reviewing their plans for the launch of B2B Trust - a new business that would become Canada''s first Internet-enabled wholesaler of financial services and products. If they proceed, they would be making a major internal and external commitment to a new way of doing business. They wanted to be sure they had it right and that the introduction would go smoothly. During this review they needed to facilitate a strategic analysis of the B2B Trust initiative - assess the validity of the concepts, the appropriateness of it for the Laurentian Bank and prepare recommendations for senior management.
Location:
Industry:
Size:
Medium
Other setting(s):
2000

About

Abstract

Executives of the Laurentian Bank of Canada were reviewing their plans for the launch of B2B Trust - a new business that would become Canada''s first Internet-enabled wholesaler of financial services and products. If they proceed, they would be making a major internal and external commitment to a new way of doing business. They wanted to be sure they had it right and that the introduction would go smoothly. During this review they needed to facilitate a strategic analysis of the B2B Trust initiative - assess the validity of the concepts, the appropriateness of it for the Laurentian Bank and prepare recommendations for senior management.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
2000

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