Product details

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Case
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Reference no. 9B00M038
Product 15066 (9B00M038) has no authors
Published by: Ivey Publishing
Originally published in: 2001
Version: 2016-06-02
Revision date: 27-Jul-2016

Abstract

The owner of a shop specializing in the creation and sale of Celtic art was faced with the challenge of finding a way to rejuvenate sales; customer traffic was declining due to the closing of a local market. He was determined to develop a strategy that would better insulate his business in the future. Limited resources meant that maximizing the returns on his efforts would be critical to the survival of the business. He had to examine his marketing strategy and product mix, consider his options and generate solutions to improve and secure his short-term and long-term profitability.
Location:
Industry:
Size:
Small
Other setting(s):
1998

About

Abstract

The owner of a shop specializing in the creation and sale of Celtic art was faced with the challenge of finding a way to rejuvenate sales; customer traffic was declining due to the closing of a local market. He was determined to develop a strategy that would better insulate his business in the future. Limited resources meant that maximizing the returns on his efforts would be critical to the survival of the business. He had to examine his marketing strategy and product mix, consider his options and generate solutions to improve and secure his short-term and long-term profitability.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1998

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