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Supplementary software
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Reference no. UVA-QA-0858X
Subject category: Case Method and Specialist Management Disciplines
Authors: Manel Baucells (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 28 April 2023
Revision date: 15-May-2023
Format: .xlsx
Data source: Published sources
Topics: Prospect theory; Decision weights; Framing; Loss aversion; Reference point; Decision analysis; Risk analysis; Marketing; Consumer behaviour
Share a link: https://casecent.re/p/150660
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Abstract

This supplementary software is to accompany the case.
Technical note
-
Reference no. UVA-QA-0858
Subject category: Case Method and Specialist Management Disciplines
Authors: Manel Baucells (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 28 April 2023
Revision date: 15-May-2023
Length: 14 pages
Data source: Published sources
Topics: Prospect theory; Decision weights; Framing; Loss aversion; Reference point; Decision analysis; Risk analysis; Marketing; Consumer behaviour
View full details

About

Abstract

This supplementary software is to accompany the case.

Related

Technical note
-
Reference no. UVA-QA-0858
Subject category: Case Method and Specialist Management Disciplines
Authors: Manel Baucells (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 28 April 2023
Revision date: 15-May-2023
Length: 14 pages
Data source: Published sources
Topics: Prospect theory; Decision weights; Framing; Loss aversion; Reference point; Decision analysis; Risk analysis; Marketing; Consumer behaviour
View full details