How Apple's Corporate Strategy Drove High Growth

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Case

Reference no. E312-183-1

Spanish language

Subject category: Strategy and General Management

Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Oh Young Koo (INSEAD)

Published by: INSEAD

Originally published in: 2018

Version: 02.2018

Length: 8 pages

Data source: Published sources

Topics: Blue Ocean Strategy; Value innovation; Apple; Corporate portfolio management; Corporate strategy; Growth; Transformation; Consumer electronics; Corporate governance; Value creation; Strategy and implementation

Share a link: https://casecent.re/p/150719

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Abstract

This is a Spanish version. This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.