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Case
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Reference no. 9-516-065
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Sofia Pietrella (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 30 April 2018
Revision date: 16-Nov-2018
Length: 18 pages
Data source: Published sources
Topics: Marketing; Hiring and recruitment; Power and influence; Mergers and acquisitions; Organizational culture; Organizational structure and design
Share a link: https://casecent.re/p/150966
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Abstract

This abstract is currently unavailable.
Industry:
Advertising industry
Teaching note
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Reference no. 5-918-409
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 12 February 2018
Length: 6 pages
Data source: Published sources
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Abstract

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Industry:
Advertising industry

Related

Teaching note
-
Reference no. 5-918-409
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 12 February 2018
Length: 6 pages
Data source: Published sources
View full details