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Subject category: Entrepreneurship
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-12
Length: 20 pages
Data source: Field research

Abstract

The management team at ING Bank of Canada was preparing to launch Canada''s first discount bank. Initially, the bank planned to serve its customers using mail and telephone. Later, it planned to supplement the telephone banking service with an interactive voice response system and an Internet-based service. ING hoped to attract customers by offering significantly higher interest rates on its savings products than any of its competitors. There was some skepticism about the viability of the proposed business model. At the time of the case, the president and chief executive officer (CEO) of ING Bank was reviewing the proposed launch strategy. There is a Spanish version available ''9A99AS10''.
Location:
Industry:
Size:
Small
Other setting(s):
1997

About

Abstract

The management team at ING Bank of Canada was preparing to launch Canada''s first discount bank. Initially, the bank planned to serve its customers using mail and telephone. Later, it planned to supplement the telephone banking service with an interactive voice response system and an Internet-based service. ING hoped to attract customers by offering significantly higher interest rates on its savings products than any of its competitors. There was some skepticism about the viability of the proposed business model. At the time of the case, the president and chief executive officer (CEO) of ING Bank was reviewing the proposed launch strategy. There is a Spanish version available ''9A99AS10''.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1997

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