Rougemont Fruit Nectar: Distributing in China

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Case

Reference no. 9A99A016

Subject category: Marketing

Authors: Paul W Beamish (Ivey Business School, Western University); Tom Gleave (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1999

Version: 2010-01-12

Length: 14 pages

Data source: Field research

Topics: Distribution; Pricing; Promotion policy; Market segmentation

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Abstract

Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co, needs to decide what means of distribution is most appropriate for the company''s newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products. There is a French version available ''9A99AF16''. There ia a Simplified Chinese version available ''9A99AC16''.

Location:

China

Industry:

Food and kindred products

Size:

Small

Other setting(s):

1995