Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-01-12
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Abstract
The president of LiftRight, a gardening tools manufacturer in Australia, is facing a difficult competitive pricing situation. A competing manufacturer has reduced factory prices three times in one year, lowering the price almost below LiftRight''s total production cost. The president must decide whether to match the new prices.
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Abstract
The president of LiftRight, a gardening tools manufacturer in Australia, is facing a difficult competitive pricing situation. A competing manufacturer has reduced factory prices three times in one year, lowering the price almost below LiftRight''s total production cost. The president must decide whether to match the new prices.