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Case
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Reference no. 9A99A023
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Michelle Kromer (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-13
Length: 7 pages
Data source: Published sources
Topics: Consumer behaviour; Competition; Retail marketing; Profitability analysis
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Abstract

This case provides a detailed description of Tandy Corporation''s Incredible Universe stores from 1992 to 1995: layout, major departments, advertising and promotion, location, staff and customers. These very large consumer electronics stores were launched in the belief that ''incredible selection, entertainment and service'' would be a formula that customers would love; however, the unprofitable performance of the chain to date raises questions about the future of this venture.
Location:
USA
Industry:
Miscellaneous retail
Size:
Large
Other setting(s):
1995
Teaching note
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Reference no. 8A99A23
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 1999-10-21
Length: 8 pages
Data source: Published sources
View full details

About

Abstract

This case provides a detailed description of Tandy Corporation''s Incredible Universe stores from 1992 to 1995: layout, major departments, advertising and promotion, location, staff and customers. These very large consumer electronics stores were launched in the belief that ''incredible selection, entertainment and service'' would be a formula that customers would love; however, the unprofitable performance of the chain to date raises questions about the future of this venture.

Settings

Location:
USA
Industry:
Miscellaneous retail
Size:
Large
Other setting(s):
1995

Related

Teaching note
-
Reference no. 8A99A23
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 1999-10-21
Length: 8 pages
Data source: Published sources
View full details