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Thumbnail image for product with reference number 9A99A026
Compact case
Catfish Creek Canoe Company
Case
-
Reference no. 9A99A026
Subject category: Marketing
Authors: Russell M Knight (Ivey Business School, Western University); Robb McNaughton (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2022-03-14
Revision date: 13-Apr-2022
Length: 4 pages
Data source: Field research
Topics: Market entry; Pricing; Entrepreneurship; Marketing; Introductory business
Share a link: https://casecent.re/p/15114
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Abstract

In preparation for the opening of a new canoe manufacturing shop, the owner has developed a business plan. He plans to manufacture 30 canoes per year out of a small rented shop. He has accumulated fixed and variable cost data, and now must decide what price he should charge for the canoes. He must also solidify his marketing strategy and set an advertising budget.
Location:
Canada
Industry:
Manufacturing
Size:
Small
Other setting(s):
1998
Thumbnail image for product with reference number 8A99A26
Catfish Creek Canoe Company
Teaching note
-
Reference no. 8A99A26
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Elizabeth Gray (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2013-07-23
Revision date: 2-Sep-2013
Length: 8 pages
Data source: Field research
View full details

About

Abstract

In preparation for the opening of a new canoe manufacturing shop, the owner has developed a business plan. He plans to manufacture 30 canoes per year out of a small rented shop. He has accumulated fixed and variable cost data, and now must decide what price he should charge for the canoes. He must also solidify his marketing strategy and set an advertising budget.

Settings

Location:
Canada
Industry:
Manufacturing
Size:
Small
Other setting(s):
1998

Related

Thumbnail image for product with reference number 8A99A26
Catfish Creek Canoe Company
Teaching note
-
Reference no. 8A99A26
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Elizabeth Gray (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2013-07-23
Revision date: 2-Sep-2013
Length: 8 pages
Data source: Field research
View full details