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Compact case
Case
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Reference no. 9A99A026
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1999
Version: 2013-07-23
Revision date: 02-Sep-2013
Length: 4 pages
Data source: Field research

Abstract

In preparation for the opening of a new canoe manufacturing shop, the owner has developed a business plan. He plans to manufacture 30 canoes per year out of a small rented shop. He has accumulated fixed and variable cost data, and now must decide what price he should charge for the canoes. He must also solidify his marketing strategy and set an advertising budget.
Location:
Industry:
Size:
Small
Other setting(s):
1998

About

Abstract

In preparation for the opening of a new canoe manufacturing shop, the owner has developed a business plan. He plans to manufacture 30 canoes per year out of a small rented shop. He has accumulated fixed and variable cost data, and now must decide what price he should charge for the canoes. He must also solidify his marketing strategy and set an advertising budget.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1998

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