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Case
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Reference no. 9A99A027
Subject category: Marketing
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Elizabeth Gray (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-13
Length: 11 pages
Data source: Field research
Topics: Marketing communication; Market strategy
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Abstract

Canada''s rate of organ and tissue donation was one of the lowest in the industrial world. The issue had come to the forefront in Ottawa and now each provincial government had to find a way to increase the donor rate. Students should develop an integrated marketing communications plan to boost awareness within Ontario.
Location:
Canada
Industry:
Health services
Size:
Medium
Other setting(s):
1999
Teaching note
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Reference no. 8A99A27
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Elizabeth Gray (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 1999-11-12
Length: 7 pages
Data source: Field research
View full details

About

Abstract

Canada''s rate of organ and tissue donation was one of the lowest in the industrial world. The issue had come to the forefront in Ottawa and now each provincial government had to find a way to increase the donor rate. Students should develop an integrated marketing communications plan to boost awareness within Ontario.

Settings

Location:
Canada
Industry:
Health services
Size:
Medium
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8A99A27
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Elizabeth Gray (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 1999-11-12
Length: 7 pages
Data source: Field research
View full details