Product details

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Compact case
Case
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Reference no. 9A99A029
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-13
Length: 1 pages
Data source: Generalised experience

Abstract

Founded in 1953, Stewart Shoes had grown to six outlets by 1990 with headquarters in Nova Scotia. Management is debating the value of money being spent on advertising and promotions. The controller feels that they should stop advertising and the marketing manager believes they should increase advertising by 50 per cent. The president suggests testing the effects of advertising, in-store promotion, and direct mail on sales.
Location:
Size:
Small
Other setting(s):
1990

About

Abstract

Founded in 1953, Stewart Shoes had grown to six outlets by 1990 with headquarters in Nova Scotia. Management is debating the value of money being spent on advertising and promotions. The controller feels that they should stop advertising and the marketing manager believes they should increase advertising by 50 per cent. The president suggests testing the effects of advertising, in-store promotion, and direct mail on sales.

Settings

Location:
Size:
Small
Other setting(s):
1990

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