Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-01-13
Length: 4 pages
Data source: Field research
Abstract
The new program director at an indoor soccer facility must rethink his marketing strategy if the company is to break even. This case is suitable for an introductory marketing class.
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Abstract
The new program director at an indoor soccer facility must rethink his marketing strategy if the company is to break even. This case is suitable for an introductory marketing class.