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Compact case
Case
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Reference no. 9A99A030
Subject category: Marketing
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Elizabeth Gray (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-13
Length: 4 pages
Data source: Field research
Topics: Marketing communication; Sports; Consumer analysis; Marketing mix
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Abstract

The new program director at an indoor soccer facility must rethink his marketing strategy if the company is to break even. This case is suitable for an introductory marketing class.
Location:
Canada
Industry:
Amusement and recreation services
Size:
Small
Other setting(s):
1999
Teaching note
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Reference no. 8A99A30
Subject category: Marketing
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Elizabeth Gray (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2002-08-29
Length: 5 pages
Data source: Field research
View full details

About

Abstract

The new program director at an indoor soccer facility must rethink his marketing strategy if the company is to break even. This case is suitable for an introductory marketing class.

Settings

Location:
Canada
Industry:
Amusement and recreation services
Size:
Small
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8A99A30
Subject category: Marketing
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Elizabeth Gray (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2002-08-29
Length: 5 pages
Data source: Field research
View full details