Robert Mondavi Corporation: Caliterra (B)

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Compact case

Supplement

Reference no. 9A99C005

Subject category: Human Resource Management / Organisational Behaviour

Authors: Brian R Golden; Harry Lane; David Wesley

Published by: Ivey Publishing

Originally published in: 1999

Version: 1999-02-01

Length: 5 pages

Data source: Field research

Topics: Management behaviour; International business; Joint ventures; Marketing management

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Abstract

A new independent management staff was hired and most, including the new general manager, came from outside the wine industry. The new managers are having a difficult time trying to convince their parent to accept their judgement. Marketing is an area where significant differences in opinion began to arise. This case is a supplement to Robert Mondavi Corporation: Caliterra (A), product ''9A99C004''.

Location:

USA, Chile

Industry:

Food and kindred products

Size:

Medium

Other setting(s):

1998