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Case
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Reference no. IMD-7-1960
Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 2018
Version: 09.03.2018
Revision date: 17-Apr-2018
Length: 34 pages
Data source: Field research
Topics: Marketing; Sports

Abstract

Promotion of the Mexico City Marathon in the sports community, globally.
Locations:
Industry:
Size:
USD10 million
Other setting(s):
2016

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Abstract

Promotion of the Mexico City Marathon in the sports community, globally.

Settings

Locations:
Industry:
Size:
USD10 million
Other setting(s):
2016

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