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The newly-appointed president of AIESEC Western, the local chapter of AIESEC Canada (a student trainee exchange program in international business), must design a turnaround action plan. For a number of years the situation at AIESEC Western had been deteriorating; traineeship and student nomination objectives had not been achieved, membership had been declining, and finances had deteriorated. AIESEC Canada, therefore, had given an ultimatum to AIESEC Western to meet the minimum standards of raising two traineeships and two student nominations. (A sequel to this case is available, titled AIESEC Western (B), case ''9A99C017''.)