Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-07-05
Length: 5 pages
Data source: Field research
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Abstract
Seeing an opportunity, the general manager for Latin America promised London an unprecedented one-year revenue increase of 44 per cent, provided that sufficient resources were allocated to the region. The early results of his efforts to transform the company''s Latin American operations are discussed. This case is a supplement to the British Airways: Latin America (A) case, ''9A99C015''.
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Ivey Publishing
Version: 1999-07-05
Length: 18 pages
Data source: Field research
About
Abstract
Seeing an opportunity, the general manager for Latin America promised London an unprecedented one-year revenue increase of 44 per cent, provided that sufficient resources were allocated to the region. The early results of his efforts to transform the company''s Latin American operations are discussed. This case is a supplement to the British Airways: Latin America (A) case, ''9A99C015''.
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Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Ivey Publishing
Version: 1999-07-05
Length: 18 pages
Data source: Field research