Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-07-07
Length: 17 pages
Data source: Field research
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Abstract
The president must determine how to increase business development at the feedmill. The challenge facing him is to have the feedmill''s managers adopt attitudes and behaviours that are consistent with a market driven enterprise. This is no easy task considering that the feedmill is a former state-owned enterprise which did not strive to achieve independent profitability. There is a simplified Chinese version available ''9A99CC22''.
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Abstract
The president must determine how to increase business development at the feedmill. The challenge facing him is to have the feedmill''s managers adopt attitudes and behaviours that are consistent with a market driven enterprise. This is no easy task considering that the feedmill is a former state-owned enterprise which did not strive to achieve independent profitability. There is a simplified Chinese version available ''9A99CC22''.