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This case presents the start-up and growth of Preserve, a sustainability-driven business and B Corp, in the circular economy. The case focuses on the meaning of 'growth' as the strategic intent for a sustainability-driven business. It explores to what extent a purpose-driven business like Preserve could meet the challenge of simultaneously being a social value leading business and keeping financial sustainability with the current business model. The case examines Preserve's founding mission and organizational values; discusses the tradeoff between social mission and economic goals; the importance of stakeholder collaboration and communication for sustainability and growth; and introduces the framework of SEERS - Social, Environmental, Economic Responsibility and Sustainability - for evaluating Preserve's sustainability strategy.