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Supplement
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Reference no. HEC170
Subject category: Marketing
Published by: HEC Montreal Centre for Case Studies
Originally published in: 2017
Version: June 2017
Length: 9 pages
Data source: Published sources

Abstract

Supplement to the A case. This case deals with PasseportSante.net (PS), a health-related website and virtual community. PS offers expert content and interactive web features enabling members to create and share content and contribute to the sites value proposition. PS was launched in 1998 during the dot.com era, so it preceded the social web era. PS had been Canadas largest consumer health-related website since 2001, but Charmian Harvey, its CEO, realized the site had to adapt if it was to remain successful in todays web 2.0 environment, where social media rules. She knew that social features would be central to the sites strategic development, so the case focuses on comparing PSs existing social features with those offered by competitors. Students learn about the analytical approach to making data-driven management decisions.
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Abstract

Supplement to the A case. This case deals with PasseportSante.net (PS), a health-related website and virtual community. PS offers expert content and interactive web features enabling members to create and share content and contribute to the sites value proposition. PS was launched in 1998 during the dot.com era, so it preceded the social web era. PS had been Canadas largest consumer health-related website since 2001, but Charmian Harvey, its CEO, realized the site had to adapt if it was to remain successful in todays web 2.0 environment, where social media rules. She knew that social features would be central to the sites strategic development, so the case focuses on comparing PSs existing social features with those offered by competitors. Students learn about the analytical approach to making data-driven management decisions.

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