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Case
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Reference no. 518-0027-1
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Published in: 2018
Length: 25 pages
Data source: Field research
Topics: Jewellery; Brand positioning; Communication strategy
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Abstract

Messika is a Jewellery brand which has recently been expanding on the market. This case deals with market analysis, thus establishing the brand's positioning; then a distribution strategy must be defined and a communication plan designed.
Location:
France
Industry:
Jewellery
Size:
Medium
Other setting(s):
2016
Teaching note
-
Reference no. 518-0027-8
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Published in: 2018
Length: 11 pages
Data source: Field research
View full details

About

Abstract

Messika is a Jewellery brand which has recently been expanding on the market. This case deals with market analysis, thus establishing the brand's positioning; then a distribution strategy must be defined and a communication plan designed.

Settings

Location:
France
Industry:
Jewellery
Size:
Medium
Other setting(s):
2016

Related

Teaching note
-
Reference no. 518-0027-8
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Published in: 2018
Length: 11 pages
Data source: Field research
View full details