Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 25 pages
Data source: Field research
Abstract
Messika is a Jewellery brand which has recently been expanding on the market. This case deals with market analysis, thus establishing the brand's positioning; then a distribution strategy must be defined and a communication plan designed.
About
Abstract
Messika is a Jewellery brand which has recently been expanding on the market. This case deals with market analysis, thus establishing the brand's positioning; then a distribution strategy must be defined and a communication plan designed.