Product details

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Abstract

This case revolves around a start-up in Pune named Mumma's Box which has leveraged its technology to provide lunch boxes for people. To help the parents maintain their work-life balance and put an end to their miseries about the concerns of the well-being of their children, Mumma's Box, with the ever evolving technology had set out to revolutionize the Indian Lunch Boxes with menus designed by paediatric nutritionist. Although, it delivered the food equivalent to haute cuisine, the owners also remembered that Mumma's Box had faced a lot of difficulties with the increase in competitors in tiffin delivery segment. The assortment of the meals of Mumma's box on being compared to its competitor’s provided lesser number of choices to the consumers driving the customers towards their competitors. Mumma's Box will have to build upon or rethink its existing strategies to tackle them. How should Mumma's Box leverage its resources to alleviate its sales in tiffin delivery segment? With the competitors growing in this segment, will Mumma's Box be able to survive?
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About

Abstract

This case revolves around a start-up in Pune named Mumma's Box which has leveraged its technology to provide lunch boxes for people. To help the parents maintain their work-life balance and put an end to their miseries about the concerns of the well-being of their children, Mumma's Box, with the ever evolving technology had set out to revolutionize the Indian Lunch Boxes with menus designed by paediatric nutritionist. Although, it delivered the food equivalent to haute cuisine, the owners also remembered that Mumma's Box had faced a lot of difficulties with the increase in competitors in tiffin delivery segment. The assortment of the meals of Mumma's box on being compared to its competitor’s provided lesser number of choices to the consumers driving the customers towards their competitors. Mumma's Box will have to build upon or rethink its existing strategies to tackle them. How should Mumma's Box leverage its resources to alleviate its sales in tiffin delivery segment? With the competitors growing in this segment, will Mumma's Box be able to survive?

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