Product details

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Authors: David W Conklin
Published by: Ivey Publishing
Originally published in: 1994
Version: 2010-08-31
Length: 10 pages
Data source: Published sources

Abstract

Doug Mason wished to create a new product that would cater to the interests of a new age generation, and he chose the development of a beverage that would have a healthy lifestyle image. His entrepreneurial start-up led to very rapid expansion and ultimately to sales in other countries. Clearly Canadian relies upon other companies to provide equipment for transportation and distribution, enabling it to operate with relatively few employees and a small base of physical capital. The case poses an interesting question, ''Is the company a small service sector enterprise or a large manufacturing business?''
Location:
Size:
Medium
Other setting(s):
1993

About

Abstract

Doug Mason wished to create a new product that would cater to the interests of a new age generation, and he chose the development of a beverage that would have a healthy lifestyle image. His entrepreneurial start-up led to very rapid expansion and ultimately to sales in other countries. Clearly Canadian relies upon other companies to provide equipment for transportation and distribution, enabling it to operate with relatively few employees and a small base of physical capital. The case poses an interesting question, ''Is the company a small service sector enterprise or a large manufacturing business?''

Settings

Location:
Size:
Medium
Other setting(s):
1993

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