Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-09-07
Length: 12 pages
Share a link:
https://casecent.re/p/15209
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Three huge corporations dominate Canada''s beer industry. How can a small brewery create a market niche and compete against them? Many aspects of this industry are impacted by government policies. Furthermore, the Free Trade Agreement has introduced a new level of competition, and US imports have raised the threat of dumping. Meanwhile, it may be possible for a specialized brewery to develop export markets. Pacific Western Brewing Company has a strong corporate philosophy through which it seeks employee involvement in meeting these challenges. There is a Spanish version available ''9A93RS02''.
Location:
Industry:
About
Abstract
Three huge corporations dominate Canada''s beer industry. How can a small brewery create a market niche and compete against them? Many aspects of this industry are impacted by government policies. Furthermore, the Free Trade Agreement has introduced a new level of competition, and US imports have raised the threat of dumping. Meanwhile, it may be possible for a specialized brewery to develop export markets. Pacific Western Brewing Company has a strong corporate philosophy through which it seeks employee involvement in meeting these challenges. There is a Spanish version available ''9A93RS02''.
Settings
Location:
Industry: