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Abstract

Three huge corporations dominate Canada''s beer industry. How can a small brewery create a market niche and compete against them? Many aspects of this industry are impacted by government policies. Furthermore, the Free Trade Agreement has introduced a new level of competition, and US imports have raised the threat of dumping. Meanwhile, it may be possible for a specialized brewery to develop export markets. Pacific Western Brewing Company has a strong corporate philosophy through which it seeks employee involvement in meeting these challenges. There is a Spanish version available ''9A93RS02''.
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Abstract

Three huge corporations dominate Canada''s beer industry. How can a small brewery create a market niche and compete against them? Many aspects of this industry are impacted by government policies. Furthermore, the Free Trade Agreement has introduced a new level of competition, and US imports have raised the threat of dumping. Meanwhile, it may be possible for a specialized brewery to develop export markets. Pacific Western Brewing Company has a strong corporate philosophy through which it seeks employee involvement in meeting these challenges. There is a Spanish version available ''9A93RS02''.

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