Metropolitan Life Insurance: e-Commerce

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Case

Reference no. 9A99E011

Subject category: Knowledge, Information and Communication Systems Management

Authors: Scott L Schneberger (Ivey Business School, Western University); Murray McCaig (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1999

Version: 2000-02-10

Length: 20 pages

Data source: Field research

Topics: Information systems; Corporate strategy; Market strategy; Insurance

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Abstract

In 1998, Metropolitan Life's first vice president of Interactive Commerce faced a plethora of opportunities, challenges, and decisions in charting MetLife's strategy for e-Commerce. He wanted to move quickly into transacting Web-based commerce, but he had to consider executive support, infrastructure requirements, possibly disenfranchising the sales force, fast-moving competitors, and the frenzied rate of technology change. The case covers almost all e-Commerce start-up issues, but from the perspective of a large, established 'bricks and mortar' business. (A 19-minute video is available for purchase with this case.)

Location:

USA

Industry:

Insurance and pension funds

Size:

Large

Other setting(s):

1998