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This chapter is excerpted from Numbers that Matter: Learning What to Measure to Achieve Financial Success in Your Business. Premise: CEOs and business owners face an ever increasingly complex world in which they do business. They are making decisions from accessing viable markets, to selling their products and services, to attracting and retaining staff, all whilst making sure the bills can be paid on time. There are thousands of decisions and actions being taken every day by the people in the businesses they lead. Are they the right ones? The ultimate scorecard of any business is the profit and loss statement and balance sheet, and this book will provide the equivalent of night vision- numbers vision-to improve that score dramatically. Unless you truly understand the numbers that matter it is the metaphorical equivalent of trying to drive a Maserati at 100 kph at night with the lights off and looking in the rear-vision mirror. So sit back and relax, we are about to put the high beam on and have you safely looking forward into your heads up display. Primary Audience are CEOs and Business Owners in corporate and private for profit organizations, secondary audience CFOs, Accountants, and Bookkeepers that are supporting the leaders of their organizations. This chapter is excerpted from 'Numbers that Matter: Learning What to Measure to Achieve Financial Success in Your Business'.