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Case
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Reference no. 9A99E025
Published by: Ivey Publishing
Originally published in: 1999
Version: 2017-05-10
Revision date: 07-Jun-2017
Length: 20 pages
Data source: Field research

Abstract

Stock Research Group (SRG) is an information broker. SRG''s primary business is serving as a collection point for information useful to investors seeking to invest in small-cap mining companies. SRG, in effect, pulls potential investors to its site, then channels them to the specific sites of companies in which the investors may have an investment interest. SRG''s revenue comes from the mining companies, who generally pay on an impression basis (ie pay for ''eyeballs'' delivered to their web pages). The resource companies are willing to pay for this, since on their own they are much less likely to attract much investor traffic. SRG is also in the business of developing web pages for these small-cap resource firms, since generally the companies do not have in-house expertise to create and maintain their web presence. SRG thus represents a new kind of business - the specialized infomediary, or information broker. SRG is doing quite well financially, something that cannot be said of many web-based companies. SRG''s main challenges involve managing growth, deciding on appropriate future directions, and determining how best to lever the ''virtual community'' they have created.
Location:
Industry:
Size:
Small
Other setting(s):
1998

About

Abstract

Stock Research Group (SRG) is an information broker. SRG''s primary business is serving as a collection point for information useful to investors seeking to invest in small-cap mining companies. SRG, in effect, pulls potential investors to its site, then channels them to the specific sites of companies in which the investors may have an investment interest. SRG''s revenue comes from the mining companies, who generally pay on an impression basis (ie pay for ''eyeballs'' delivered to their web pages). The resource companies are willing to pay for this, since on their own they are much less likely to attract much investor traffic. SRG is also in the business of developing web pages for these small-cap resource firms, since generally the companies do not have in-house expertise to create and maintain their web presence. SRG thus represents a new kind of business - the specialized infomediary, or information broker. SRG is doing quite well financially, something that cannot be said of many web-based companies. SRG''s main challenges involve managing growth, deciding on appropriate future directions, and determining how best to lever the ''virtual community'' they have created.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1998

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