Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2004-11-23
Length: 5 pages
Data source: Published sources
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Abstract
Central University has developed a highly successful Executive MBA Program. Its closest competitor, State University, has aggressively responded, to the point of registering the internet domain name ''www.centralmba.com'' and meta-tagging the State University Executive MBA home page with this domain name. The associate dean of programs at Central must decide what course of action to take. The case describes the domain name registration process, explains meta-tagging, and raises a number of ethical, marketing, and information management issues.
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2000-03-28
Length: 10 pages
Data source: Published sources
About
Abstract
Central University has developed a highly successful Executive MBA Program. Its closest competitor, State University, has aggressively responded, to the point of registering the internet domain name ''www.centralmba.com'' and meta-tagging the State University Executive MBA home page with this domain name. The associate dean of programs at Central must decide what course of action to take. The case describes the domain name registration process, explains meta-tagging, and raises a number of ethical, marketing, and information management issues.
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Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2000-03-28
Length: 10 pages
Data source: Published sources