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Case
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Reference no. 9A99M003
Published by: Ivey Publishing
Originally published in: 1999
Version: 2017-05-24
Revision date: 07-Jun-2017

Abstract

A family-owned brick manufacturer has built an export business to Japan and other Asian markets from zero to 10 per cent of its volume in seven years. The case examines the company''s export strategy and organization in light of the recent Asian economic crisis and the reasons for their competitive success both in Australia and Asia. The managing director is raising the question of whether it is time to change their regional export strategy and organizational structure.
Locations:
Industry:
Size:
Medium
Other setting(s):
1998

About

Abstract

A family-owned brick manufacturer has built an export business to Japan and other Asian markets from zero to 10 per cent of its volume in seven years. The case examines the company''s export strategy and organization in light of the recent Asian economic crisis and the reasons for their competitive success both in Australia and Asia. The managing director is raising the question of whether it is time to change their regional export strategy and organizational structure.

Settings

Locations:
Industry:
Size:
Medium
Other setting(s):
1998

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