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Abstract

In late 2009, Mobile World consulted with the former chief executive officer of Best Buy about its operations in Vietnam. Should Mobile World take his advice? Should Mobile World's senior management team visit other companies with more experience in the electronics industry? How could Mobile World and Mekong Capital conquer the challenges they faced in 2012?
Location:
Vietnam
Industry:
Retail trade
Size:
Large
Other setting(s):
2012
Case
-
Reference no. 9B18M078
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 16 pages
Data source: Field research
Topics: Business model; Emerging markets; General management/strategy; Entrepreneurship; International
View full details
Supplement
-
Reference no. 9B18M080
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 6 pages
Data source: Field research
Topics: Internationalization; Product expansion; General management/strategy; Entrepreneurship; International
View full details
Supplement
-
Reference no. 9B18MC079
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 6 pages
Data source: Field research
Topics: General management/strategy; Entrepreneurship; International
View full details

About

Abstract

In late 2009, Mobile World consulted with the former chief executive officer of Best Buy about its operations in Vietnam. Should Mobile World take his advice? Should Mobile World's senior management team visit other companies with more experience in the electronics industry? How could Mobile World and Mekong Capital conquer the challenges they faced in 2012?

Settings

Location:
Vietnam
Industry:
Retail trade
Size:
Large
Other setting(s):
2012

Related

Case
-
Reference no. 9B18M078
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 16 pages
Data source: Field research
Topics: Business model; Emerging markets; General management/strategy; Entrepreneurship; International
View full details
Supplement
-
Reference no. 9B18M080
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 6 pages
Data source: Field research
Topics: Internationalization; Product expansion; General management/strategy; Entrepreneurship; International
View full details
Supplement
-
Reference no. 9B18MC079
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 6 pages
Data source: Field research
Topics: General management/strategy; Entrepreneurship; International
View full details