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Case
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Reference no. 9A99M024
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Darren Henderson (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2006-04-28
Length: 13 pages
Data source: Field research
Topics: Machinery and equipment; New products; Product strategy; Profitability analysis
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Abstract

The president and founder of Rock Wood Limited (RWL) is considering two opportunities. One is whether RWL should lease or buy a labelling machine in order to address the labelling problem the company has experienced. The second opportunity is the introduction of a new product, Soya Pro. These opportunities would be included with any other recommendations for improving RWL''s performance.
Location:
Canada
Industry:
Food and kindred products
Size:
Small
Other setting(s):
1996
Teaching note
-
Reference no. 8A99M24
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Darren Henderson (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2006-05-25
Length: 19 pages
Data source: Field research
View full details

About

Abstract

The president and founder of Rock Wood Limited (RWL) is considering two opportunities. One is whether RWL should lease or buy a labelling machine in order to address the labelling problem the company has experienced. The second opportunity is the introduction of a new product, Soya Pro. These opportunities would be included with any other recommendations for improving RWL''s performance.

Settings

Location:
Canada
Industry:
Food and kindred products
Size:
Small
Other setting(s):
1996

Related

Teaching note
-
Reference no. 8A99M24
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Darren Henderson (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2006-05-25
Length: 19 pages
Data source: Field research
View full details